Directed by Tarsem. Who first broke it big with the music video for R.E.M.’s classic “Losing My Religion.”
Shout out to Mike Frey, art director and computer wizard extraordinaire.
At the end of these Instagram Stories, swiping up takes you to the Experian landing page.
Awarded the Addy Gold. Major FWIW.
At the end of these Instagram Stories, swiping up takes you to the Experian landing page.
At the end of these Instagram Stories, swiping up takes you to the Experian landing page.
We entitled this spot “Wristbands.” Arguably the most poignant creative Hyundai’s ever done for their childhood cancer charity.
The mission: celebrate the lifelong dedication, passion, even obsession of college sports fans.
Mission accomplished.
True loyalty never diminishes, only intensifies. It is equal parts joy, tears, DNA. It cannot be bought, wooed, deprogrammed or moved away from. It is lifelong, and life itself. Accept it. Revere it. Revel in it.
In the light of day, Kelly green, burnt orange, midnight blue, crimson and silver trigger our passions and antipathies. Truth be told, they're pale representations of what pulses and surges deep within.
Scoreboards fluctuate with every down. But the true fan never wavers. Whether the object of adoration is ranked top 10 or barely above Division II. Whether the end result is a Gatorade shower or just a bitter taste in the mouth.
⬆️ NBA & NHL arena floor signage ⬇️
Fast forward down the track, and to the future. Because the R1 is the first production motorcycle with a crossplane crankshaft - technology renowned for delivering incredibly smooth power, a soul-stirring exhaust note, the AMA Superbike crown and three straight MotoGP World Championships.
Fast Forward
Some rulers inherit their crowns. Others take them by force. Armed with MotoGP-inspired crossplane crankshaft technology, producing both the monstrous torque of a twin and the high-octane rush of an inline four, guess which route Ben Spies and his R1 chose?
Backwards
YZ Microsite Playthrough
Power. As in a liquid-cooled, fuel-injected, Daytona-dominating engine. As in a super-rigid, super-handling Deltabox aluminum chassis. As in a close-ratio 6-speed transmission for seamless shifts and multiple-G-force acceleration. Go ahead, press the button. And play.
Yamaha snowmobiles are by far the most sturdily built and reliable sleds on the planet. Other brands, like Polaris, Ski-Doo and Arctic Cat are notorious for shoddy construction, leaking buckets of motor oil and abruptly dying in the middle of the wintry wilderness. Both of these campaigns ran in consumer magazines and online.
Should-Got-A-Yamaha Survival Guide
In the back pages of snowmobile enthusiast magazines, you’ll come across pretty lowbrow attempts at selling stuff. These three small-space ads fit— and communicated— perfectly.
Storm
Rocket Launch
Stress Free Environment
Returns The Favor
It Punches Back
Directed by David Dobkin, who went on to direct Wedding Crashers. Also, Barry asked me where he could meet women in LA. I laughed—I mean, he's BARRY SANDERS. Then I realized he was serious. So I told him to go to Manhattan Beach.
Starring James Urbaniak, who you’ve probably seen in multiple character roles since. His latest? Oppenheimer. We’re not worthy.
Flirt
Cable Pull
The groom turned out to be a really versatile actor. But I think I hired him because he’s the spitting image of Tom Cruise.
Beezer
Tony Gwynn
Concepted, wrote and helped execute (pun intended) every single element of this massive event, from the promotional posters, Facebook pages, car wraps, event signage and even the carnival-inspired games of strength and skill. Every October, scary good fun is had by all, four years in a row and counting.
ZOMBIE T-SHIRTS: Lose weight now, ask me how / I like big butts / The family that preys together stays together
Shot at El Matador State Beach, same site where the original From Here to Eternity was filmed. Starring Virginia Madsen (Sideways), Rick Rossovich (Top Gun), music by Kitarō, Voiceover by Ted Danson— who also happened to be the client!
Eternity
Hurl Radio
Indecisive Radio
Financially Challenged Radio
There are 15,000,000,000 nerve endings in your body. And one way to simultaneously trigger all of them.
Some have blue blood coursing through their veins. Others, ice water. An enlightened few, however, prefer a moderately high-octane unleaded.
You've tried hatha yoga. Deep tissue massage. Mineral baths. May we suggest a bit of Shiatsu for the soul?
Designed expressly around the notion that the fastest way to a man's heart is through his accelerator foot.
Flying
The client was Above The Influence— a charity that raised awareness of childhood addiction. Because sometimes friends can’t see how drugs and drinking changes them.
Find The Photograph In Anything
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